Case Studies —
Our Track Record
From national frameworks to specialist care contracts, here's how we've helped SMEs compete, score highly and win across the public sector.
Government Commercial Agency (formerly CCS)
G-Cloud 15, Lots 2b & 3
From September 2026, up to 8 years
GCA G-Cloud 15 Framework Bids
9 clients, 21 service lines, all on time
The overview
BWS worked with 9 clients across 21 service lines, supporting bids for Lot 2b (SaaS) and Lot 3 (cloud support) on the Government Commercial Agency’s G-Cloud 15 framework. Nine services were brand new to G15, while the rest were refined and enhanced from existing G14 listings.
The challenge
Each client approached us close to the submission deadline, and fundamental changes to the lot structure meant existing G14 content needed careful review rather than a simple carry-over.
Our approach
Senior, specialist writers divided the work so every submission was prioritised
A bespoke, user-friendly template built on the GCA requirements
End-to-end portal submissions and service definition documents
The result
Every submission across all 9 clients was compliant, strategically positioned and completed on time, without compromising on quality.
Hertfordshire County Council
Preventative Support Services for Children and Young People
Children and young people with SEND, looked-after children and those on the edge of care
Hertfordshire Children’s Care Framework
Limited bid experience, top-scoring submission
The overview
Our client, a specialist UK care provider supporting children, young people and vulnerable families, secured a place on Hertfordshire County Council’s Children’s Care Framework. With limited previous bidding experience, they needed hands-on support, so BWS led the bid from start to finish.
The challenge
Extensive compliance requirements and complex quality questions covering safeguarding and SEND support, with limited existing bid collateral and a tight submission timescale.
Our approach
Structured bid leadership, managing the timetable and drafting every quality response
Close collaboration to turn our client’s knowledge into evidence-led answers
Multiple review rounds focused on achieving the highest possible score
The result
The submission scored extremely highly, securing our client a framework place for 4 years with an optional 2-year extension.
“I’m over the moon for this client to have been awarded the contract, they were definitely the right company for the job.”
The Guinness Partnership
GCA (formerly CCS) RM6315
UK-wide, across 7 regions
Guinness Partnership Fleet Telematics
Top scorer on quality
The overview
Our client bid to deliver a cloud-based fleet telematics solution for The Guinness Partnership’s national vehicle fleet under the GCA RM6315 framework. They finished as one of the top bidders on quality, missing out on price alone.
The challenge
Translating complex telematics technology, from system architecture and AI functions to mobilisation and performance reporting, into clear, high-scoring responses within strict word limits.
Our approach
A full specification review and gap analysis, followed by detailed research
Structured discussions with the client’s technical teams
Multiple review stages to maximise alignment with the evaluation criteria
The result
The quality submission, which was our responsibility, stood among the strongest in the competition. Our client lost on pricing only, which we count as an internal win.
“Rhiannon was very switched on when it came to giving our company advice around bid writing. She produced drafts in a swift and professional manner which was important to us when the deadline was approaching fast.”
Fusion21
Water Hygiene Services Framework
Framework position awarded
Fusion21 Water Hygiene Framework
Strict word limits, winning submission
The overview
Our client, water hygiene specialists across public and private sector buildings, engaged BWS to support their submission to the Fusion21 Water Hygiene Services Framework, a major opportunity to grow their service capacity.
The challenge
Adhering to strict word count limits while still maintaining technical clarity and evidencing compliance in every response.
Our approach
Every response structured around the evaluation and scoring criteria
Drafts refined internally and with the client for efficient feedback
Internal deadlines set to allow client review and supplementary documents, including pricing matrices
The result
Our client was awarded a position on Fusion21’s national Water Hygiene Services Framework, opening the door to public sector bodies across the UK.
“It provides a quality bid which is written by engaging bid writers who are interested in our business and helping us succeed. They become a part of our business.”
What Our
Clients Say
See how we’ve helped SMEs across industries secure contracts and grow their success.
Syed Hasan
Accounts Manager
We engaged Bid Writing Service to support our submission for the GMC tender, aiming to drive potential growth for our business. While we are still awaiting the final outcome, we can confidently say the service has been excellent and well worth the investment. Special thanks to Jessica, Peter, and Francesca, whose professionalism, responsiveness, and attention to detail greatly contributed to the strength of our submission. Their collaborative approach and expertise made the entire process smooth and reassuring. Highly recommended for any organisation seeking expert bid support.
Office Staff
I recently had the pleasure of working with BWS on a bid, and I wanted to share my overwhelmingly positive experience. Their expertise and guidance were truly exceptional and instrumental in our success. Throughout the entire process, BWS provided unwavering support and demonstrated an impressive depth of industry knowledge. I genuinely believe their contributions were the key to our successful bid. Without hesitation, I would wholeheartedly recommend BWS and certainly plan to collaborate with them again in the future.
Andrew Hobbs
We engaged Bid Writing Service to support us in responding to a public tender opportunity. The service provided was simply exceptional. Well organised, proactive and responsive, accurate, punctual and of course very well written. This is a quality company with some really excellent client facing members of staff. Thank you Rhiannon, Francesca, Thea, Georgia and Lauren. Brilliant first impression and thoroughly recommended !!
Joseph Palmer
We've been working with Lauren and Rhiannon at Bid Writing Service for a few months now and they have been great! They are super responsive to emails and are always there to guide/support us through the process. As soon as a tender get released that matches our industry Lauren sends it straight over even if it's an evening or weekend so we have piece of mind knowing we won't miss any tenders! Thank you Lauren & Rhiannon
Ross Nicholson
Rhiannon was very switched on when it came to giving our company advice around bid writing. She produced drafts in a swift and professional manner which was important to us when the deadline was approaching fast.
Vanessa Varoujian
Incredibly professional, responsive and dedicated. Great to have a team who take the time to get to know the business and our ethos, and understand the pressures of tender and bid writing for a small organisation.
Vinceo Ferlita
Crown ices Ltd.
One of the best companies we have worked with. From our first conversation to the completed work. Always on hand for any questions we had, very knowledgeable and timely. Would use again and would highly recommend. Thank you for your hard work and such excellent service. Crown ices Ltd.
James Barber
I can not recommend BWS highly enough. Our first call with Luke was professional and built an immediate trust in the business. Lauren then took on our project at short notice with a 48 hour turn around time. She went above and beyond to ensure it was completed on time. We are now going to have a conversation about building a bid library and them becoming our exclusive supplier.
Chris C
Lauren from BWS went above and beyond to support us with our tender on extremely short notice. Her dedication, professionalism, and willingness to assist at all hours were second to none. Lauren's expertise and responsiveness made what could have been a stressful process smooth and efficient. I cannot recommend her highly enough for anyone needing reliable and high-quality support.
GMS SERVICES LTD
We have used BWS to assist with our bid writing services. Not only does this provide us with vital resources when there are multiple tenders we want to bid for, it also provides a quality bid which is written by engaging bid writers who are interested in our business and helping us succeed. They become a part of our business. We would highly recommend their services and many thanks to George Flower who has delivered a brilliant service for us.
Andrea Gascoigne
Recently won a nice project with the help of BWS, found them easy to work with and will use again.
Barry Chapman
We used this company as part of our growth strategy, in that they, and I mean Lauren Moorhouse as their lead, created from scratch a comprehensive Bid Library. This is an excellent process to begin this new phase of our development, to gain more work and raising our branding profile. The whole system, was great to see how it grew into the formidable tool that it is, which we now have at our disposal, with an increase in our confidence to bolster our turnover.
B&E Boys
We employed BWS to assist with our bid writing and knowledge management resources. The team were always very professional and flexible in working around our schedules whilst maintaining agreed deadlines. We would recommend BWS to others who are looking for a ‘fresh set of eyes’ on any business development material. We will be working with BWS in the future.
Matt Webb
We engaged with BWS to assist with a bid on a civils project and were very pleased with the work they delivered. There was always clear communication and documents were produced within the agreed timeframes and cost. Being the first time working with a bid writing company they immediately put as at ease and gave us confidence that our submission was as strong as possible which gave us the best chance. Thanks to all the team at BWS!
Nick Heath
Compass Fuel
We dived into the world of tenders, and Lauren made the process fairly simple for novices like ourselves. Wouldnt hesitate to use their services again. Nick Heath - Compass Fuel
Josh Lownsborough
Working with Kyle has been a pleasure , He has been working weekends and evenings to get the job ready in time, His responses are superb and he is a real professional at his job. I hope we win the contract and I will certainly use Kyle again in the future
Matt
My organisation has only recently started working with BWS and we have already seen a win! The team are always professional and work around my schedule. We will continue to work with BWS for future bids, thanks BWS team!
Tracey Gordon
Excellent, efficient and professional service from Lauren & Rhiannon. Would 100% recommend and will definitely use again.
James Bell
Great service. Quick turnaround and well written bid. Fingers crossed for a successful tender outcome.
Chris Davy
We used BWS and found them very quick and efficient, well worth using and will do again
Anele Griessel
Rhiannon was friendly, listened, and clarified our questions. Thank you very much
Mirela Stefan
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